1. AMSport UK shaping up for growth in new markets with Back2Fitness partnership

    AMSport UK shaping up for growth in new markets with Back2Fitness partnership

    Reading, UK - October 11th 2017 - AMSport UK and Back2Fitness, the fitness programme co-founded by England’s 2003 Rugby World Cup winner Neil Back MBE, have announced a new partnership that will see AMSport selling Back2Fitness branded products and bundles through each company’s online store.

    AMSport have worked closely with Nutritional Director Jack Baker to produce a variety of bundles specifically designed to work in tandem with the Back2Fitness programme and help their customers see bigger, faster gains.

    Sam Yassin, Co-founder of Back2Fitness, said:
    “We know that the world of nutritional supplements can be complex, confusing and sometimes downright conflicting, with some inferior products out there that simply do not deliver on their promises and include unwanted ingredients. This is why we have partnered with sports nutrition experts AMSport® to create our very own Back2Fitness supplement packages. We believe our training and nutrition pro

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  2. AMSport UK builds its athletics support with new KitBrix partnership

    AMSport UK builds its athletics support with new KitBrix partnership

    Reading, UK - September 8th, 2017 - AMSport UK today announced it has partnered with KitBrix to supply their Obstacle Course Race (OCR) team. This partnership will provide all members of Team KitBrix with supplements, ergogenic aids, and nutritional support to further improve the efficacy of the KitBrix training program.

    Within OCR, athlete needs are multifaceted and diverse, with differing endurance and strength priorities depending upon the race or event. AMSport’s support will help Team KitBrix to continue to fight for victories on the Elite OCR circuit while also providing Elite UK OCR Champion Conor Hancock with a professional nutrition and training plan, which will be delivered by Glen Thurgood and The Training Shed.

    Robert Aldous, KitBrix Founder & Director, said:
    "We are delighted to welcome AMSport into the OCR world and it is a decision that was based on the right products for the right team at the right time. Team KitBrix have wi

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  3. How Pamela Dutkiewicz Overcame Her Insecurities

    “I never thought you’d be able to see abs on my body” - How Olympic Hurdler Pamela Dutkiewicz Overcame Her Insecurities

    With multiple medals at national championships as a junior athlete, Pamela Dutkiewicz had always been a prodigious talent. Super fast and always in the running for podium finishes, in 2010 she was the third fastest U20 hurdler in the world. Behind the scenes though, she felt insecure and uncomfortable about her appearance. “I once overheard one of the coaching staff describe me as ‘the chubby one.’” she told WortAthleten. “The thought of a photo of me appearing in a newspaper would scare the living daylight out of me. It was all I could think about in the days following a competition.”

    International sporting events are a microcosm of the world that we live in. They’re full of stories of determination and courage, of people overcoming overwhelming odds to achieve their dreams. We see the same choices we make every day play themselves out, their con

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